Successful Online MLM Business Planning

If you want to have a successful online MLM business, you can immediately separate yourself from the crowd and increase your chances of success by simply creating a business plan. Now, if you’re like me, the thought of creating a plan sounds about as fun as drinking bleach. But I discovered a simple method of business planning that has made a major difference for me and my team. So how do you do it? It’s simple. Here are four steps to help you create a one page business plan that can make the difference between success and failure in your business. I recommend you create a new business plan every single month, analyzing the last one to see how it did, then creating a new one for the next month.

1. State your why. You have probably heard that in this game you have to have a strong why. One way I’ve heard it put is, “If your why doesn’t make you cry it’s not strong enough.” So why DO you want a successful online MLM business? Travel, a car you’re proud of, taking care of aging parents, putting kids through college, serving a mission for your church, changing your zip code” whatever it is for you, write it down.

2. Set your goals. I create a business plan at the beginning of every month, so I always set a monthly goal. Some months I set financial goals, other times goals for a certain number of recruits. This month for example my company has an incentive for everybody that recruits 10 or more people, so that’s my goal. Everybody’s goals are different and personal, the key is to have a goal and write it down!

3. List the prospecting method you are going to use, the system you need for that method, and your budget. For example, let’s say my budget for marketing this month is $200. I have three columns on my business planning worksheet, “Prospecting Method”, “System”, and “Budget”. Under the Prospecting Method column I might list E-mail marketing and Pay Per Click. The system I use for autoresponse marketing is My Direct Connections, an all in one marketing/ list management/ autoresponse tool. For Pay Per Click I might choose Google. Then I can set my budget for each one. My Direct Connections costs $39.95 a month, that leaves about $160, so I can spend $80 on autoresponder e-mail leads (I pay 3 cents for mine, so I’ll get about 2,666 leads), and $80 on PPC. I then have an area for tracking, simply titled “Results”, where I write down the results from each method. My goal is to spend $50 or less per sign up. Industry experts generally agree that if your marketing costs are below $50 per person you can create duplication and build a massive, successful downline.

4. Write out your follow up methods. You have probably heard the saying, “The fortune’s in the follow up.” Well, your business plan needs to list your follow up method. For me, I consider every single visitor to my web-site like a visitor to my store. Now, the reason I use the internet to prospect is because I don’t want to run out side my “store” yelling at passers by to come in and shop. That’s how MLM worked before the internet. I just want to talk to people that are interested, and have already been to my store. So once they come to my site, if they don’t join automatically, I list my follow up methods, in this case:

1. Send a personally written e-mail.

2. Send a personally written short autoresponse follow up campaign.

3. Introduce myself on the phone.

4. Send them a simple info package in the mail.

So the four steps to creating a simple business plan are:

1. Write down your Why.
2. Set monthly goals.
3. Choose a prospecting method, system, and budget, then track results.
4. State your follow up method.

This simple business plan, if followed, will result not just in personal success, but help you create duplication in your organization. And when somebody in my team is struggling, I simply ask them about their plan. They usually don’t have one, which is often why they are struggling. The people on my team that have a plan and are executing it aren’t having struggles in their business, they are having success!

Copyright (c) 2007 Dave Sherwin

Get a Shop Business Plan – How Social Networking Sites Can Rapidly Improve Traffic to Your Site

Now more than ever, people are discovering the beauty of owning their own businesses. From a mixture of trying to exist through difficult times during the recent recession, and ambition, the amount of small, online businesses has rapidly grown. One of the main reasons for this also however, is due to the freedom which the internet has allowed businesses of all shapes and sizes to aid them in their growth and aid their income opportunity home based business.

Due to the advances in technology and the ways in which the internet has paved the way for an easier way of living, it has now become somewhat out of the norm to not use the internet as a means to promote, and set your business up from a shop business plan. The internet allows the user to reach a wide range of people in just a few minutes. As opposed to traditional methods of advertising and setting up a business, you do not necessarily require to have such things as an office space or literature which you must distribute, and in all you will not require as much capital to initially start up your business. Online businesses have become so popular in the past decade because they are simply so easy to set up-regarding your idea is well thought out and is something which can be marketed well as an online prospect.

The past few years has seen a huge increase in social networking sites, which originally were created as a means for people to keep in contact with each other via a site. These sites were primarily targeted towards university leavers, but throughout the past few years, have become so popular that many businesses now use them as a means to help promote their businesses and drive traffic towards their site, which is great once you have a shop business plan. The advantages for using sites such as these are huge. Firstly, there is the money factor. Using sites such as these costs you absolutely nothing in terms of setting up an account/profile, maintaining it and sending out information from it. In fact, depending on the site in which you use, you can contact hundreds of people in one go, all with a clock of your mouse. Secondly, there is the advantage of how many people you can reach.

Around the world there are billions of people who have regular access to the internet, and with 200 million of these regularly logging on to Facebook, with similar numbers also logging on to Twitter-which shows you just the scale of people your business could potentially reach. Social Networking sites have become popular recently as they allow businesses to contact with those they do not know or would not usually be able to get in contact with as easily, thus making the chances for sales a lot easier. With sites such as Facebook and Twitter, users-and businesses, can update other users on any aspect of changes which they should be made aware of, in the time it takes to send a text message. Due to this fast paced nature, it means that contact is very rarely lost between the business and the customers.

Traffic can also be increased to your income opportunity home based business as sites such as Twitter allow for people to become followers of your account. This means that they are loyal and interested enough to keep checks on your businesses by directing them towards blogs, industry specific news feeds and links to your site, which will not only show that they are keeping the traffic flowing to your businesses social account, but also allows for you to direct your traffic to your main

A Coffee Shop Business Plan – Brewed to Perfection

Coffee Shop Business Plan

A coffee shop business plan is one of the first steps in starting a coffee shop business. Using existing models and templates can be a real time saver. Every business plan has key elements. These are the most common to elements:

  • An Executive Summary
  • An Objectives List
  • A Mission Statement
  • Established Keys to Success
  • Risks

The executive summary will define the type of coffee shop, the target market and in general terms, how this particular coffee shop plans to meet he needs of that market. It will also include financial projections as well as plans for obtaining financing and whether or not it will be incorporated. It may also include specifics regarding square footage, background of the founders, and a detailed conceptual description. It is what the name implies: a summary.

Objectives are the same as goals. This list tells the prospective coffee shop owner in specific terms, what he or she is aiming for:

  • Product focus
  • Atmosphere/Ambiance
  • Service to the consumer
  • Image in the community
  • Annual sales
  • Profit margin

Any business instructor will insist that specific goals be written down. This is a proven step to success and one that should never be omitted. They don’t have to be written in stone. A certain amount of flexibility can be advantageous as conditions and markets change, but no destination is reached without knowing what it is or how to get there.

A mission statement is a more generalized goal set, usually including intangible things the business hopes to accomplish. Examples might be contributions to the local economy or to impact the lives of customers in a positive way spiritually or emotionally. There is a lot of leeway in establishing a mission and nothing set in stone. The mission statement comes from the heart of the business owner.

The “keys to success” section is a list of active steps the business owner believes will make his or her business thrive, and plans to execute. They might include things like:

  • Superior tasting product
  • Relaxing upscale interior design
  • Prime site location (with definition of what a prime site would be)
  • Ongoing aggressive marketing
  • Highly trained and friendly staff
  • Multiple revenue streams (list what they would be, ie. gift items, pastries, chocolates, teas, etc.
  • Dynamic website with online sales capacity

The character of the coffee shop as well as market research determines the list of keys to success. The goals have been established. Now this is the plan for reaching them.

Risk assessment may or may not be included in a coffee shop business plan, but it is a wise exercise in the least. If the focus of the coffee shop is closely linked to another service, such as Internet, the savvy entrepreneur will want to evaluate the longevity of that service. Will home Internet service become so inexpensive that an Internet based cafĂ© won’t make sense anymore?